Media

[Lahore: 07 April 2012] Youth-based cellular brand Glow by Warid reveals a new dimension to its popular Dosti Ke Rung Campaign in Lahore, bringing the concept of Augmented Reality for the first time to Pakistan. This is part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way. Augmented Reality itself is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual world setup where friends stand in a blank space; this is then transposed to appear as if the group of friends is standing in as part of music and dance video!

These special Glow setups were initiated from Karachi last month and are being taken on-ground live with customised activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.

Brand Manager Glow, Saud Umar Khan said, “Following the overwhelming response received by Augmented Reality and Dosti Ke Rung Celebrations in Karachi, we are now pleased to bring this set up and concept to the youth of Lahore. We hope to take these celebrations to Islamabad next. Sometimes young people just need to be let loose with healthy entertainment and that is what Glow by Warid has set out to achieve with this activity”.

Initiated in February 2012, Glow’s Dosti Ke Rung Campaign launched with a music video release last month. Glow also introduced the lowest Friends & Family call rates across all networks at 61 paisas/30 seconds, exciting SMS bundles and unlimited Mobile Internet tariff, making it easier for the youth to keep in touch with their friends at all times.